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The Growth Engine 

Driving Marketing ROI with a Unified Data Strategy

Are you maximizing your data’s impact for marketing? 

While 74% of marketers say they spend more time wrangling data than analyzing it, at Velir, we’re helping marketing leaders drive revenue, retention, and efficiency with an integrated data strategy. It’s time to unify your data to power smarter marketing, deeper engagement, and streamlined operations. The result? Higher conversions, stronger loyalty, and a more agile business. 

Ready to transform your data into a growth engine? Read on to explore how. 

Disparate Data: The Silent Business Killer

87 The percent of marketers that consider data to be their company's most under-utilized asset.*
29 The percent of marketers who say disconnected data is the top barrier to personalization.**
84 The percent of CMOs that say they’re are under more pressure than ever to show ROI from their marketing efforts.*** 
Why Unified Data Matters for Marketers 
Unified data is the foundation of smarter marketing. It eliminates inefficiencies, powers personalization, and helps marketers make data-informed decisions. But how do you truly unlock your unified data advantage?
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Unlock Customer Journey Insights
Having a unified data strategy helps to put real-time, trustworthy, cross-channel metrics in the hands of marketers, eliminating data silos. But what should you track? This blog highlights the specific marketing metrics made possible by unifying data.
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How to Implement a Unified Data Strategy
Moving from siloed data to unified data takes work. And we can help! Check out the steps to take that will help you implement a unified data strategy that delivers real results.
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Change Your Relationship with Data

Marketers don’t lack data, but have we learned how to use the right data? Marketers still struggle to answer the most basic of questions: What actually drives conversions?

This report dives into how a unified data strategy can help you prioritize cohesion over collection, context over volume, and actionability over noise to change your relationship with data. 

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Unlocking 360-Degree Customer Data for Retailer johnnie-O
Johnnie-O was challenged with too many marketing operations tools and data that wasn’t working together. Learn how we helped create easy access to customer data for personalization and reporting with a unified data strategy and agile data activation. 
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Unlock insights, drive conversions

Connect your marketing, analytics, and AI strategy to drive smarter decisions and better outcomes. Explore our expertise in Digital Marketing, Analytics & Insights, and Data & AI Strategy to turn data into impact.

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Let us help you craft strategies that leverage unified data for tailored and optimized customer journeys. 
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We transform raw data into actionable insights that can evolve your organization and unlock your data’s potential. 
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Discover how an integrated data strategy can drive revenue, retention, and efficiency.
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Digital Marketing
Let us help you craft strategies that leverage unified data for tailored and optimized customer journeys. 
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Analytics & Insights
We transform raw data into actionable insights that can evolve your organization and unlock your data’s potential. 
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Data Governance 
Discover how an integrated data strategy can drive revenue, retention, and efficiency.
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*Source: Leading Response 
**Source: Forrester
***Source: Gartner