Shaping Harvard Library’s Website with Brand Archetypes

In today’s digitally-connected world, we are now — more than ever before — both consumers and contributors of knowledge. We can access information at the touch of a button from pretty much anywhere. People are increasingly connected, with a growing need for on-demand and highly-automated services. The future of research library services depends on their ability to grow, flex, and remain current — to create enduring value.

The Harvard Library houses centuries of learning, history, and information, and has a tremendous opportunity to preserve and disseminate this knowledge in innovative ways. The Library offers educational resources and answers to important questions that people can’t otherwise find, and space for them to discover great ideas. The Harvard Library is much more than volumes of books. So, what does this mean at a time when being digitally-connected shapes the way information is discovered, consumed, and shared?

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