Three Things to Know About Sitecore, AI, & Personalization

All eyes are on artificial intelligence in 2025. AI is transforming digital customer experiences, with its adoption in marketing expected to grow by 30% annually through 2028. When combined with tools like Sitecore and advanced personalization strategies, AI becomes a transformative force for crafting tailored experiences that increase user engagement.

Since the announcement of Sitecore Stream in October 2024, many Sitecore customers have been preparing for greater AI adoption and defining use cases for the upcoming AI co-pilots across Sitecore's product portfolio.

As with all things AI, it's important to “define your why” and develop applicable use cases, of which personalization appears to be a front-runner for many businesses. To help your organization brainstorm potential use cases for Sitecore AI, we'll use this post to examine the connection between Sitecore, AI, and personalization.

Sitecore AI Supercharges Personalization

Marketers expect that AI will majorly impact personalization strategies and delivery. However, AI doesn't just automate processes; it also analyzes large amounts of data to identify patterns and new opportunities that might go unnoticed. By leveraging Sitecore AI, your organization can kickstart personalization efforts with data-driven recommendations. At the same time, you can continuously refine and scale these strategies to deliver increasingly tailored and relevant experiences as you leverage more sophisticated (and unified) data and mature your tactics.

How Sitecore AI Supports Personalization

Predictive Analytics

AI can anticipate customer behaviors based on past interactions. For example, if users frequently visit certain product pages, Sitecore AI can suggest similar products or create custom offers.

Improved Decision-Making

With tools like Sitecore Personalize, Sitecore AI can help marketers analyze customer data to identify which personalization strategies yield the best results, empowering smarter, data-driven decisions.

Content Support

With Sitecore Stream as a co-pilot across Sitecore’s portfolio, it can help generate tailored content recommendations that you can use to feed existing personalization scenarios.

Integrating AI into your Sitecore ecosystem, you can move from reactive to proactive engagement, delighting customers with hyper-relevant experiences.

Sitecore is Built for Advanced Personalization

Sitecore isn’t just a content management system; it’s a comprehensive digital experience platform designed to provide seamless, personalized experiences. Sitecore’s real-time personalization capabilities, powered by AI and machine learning, enable businesses to:

• Segment Audiences with Precision: Sitecore makes it easy to segment audiences based on behavior, demographics, and even real-time interactions so you can personalize their content.
• Orchestrate Omnichannel Campaigns: Whether your customers engage via web, mobile, email, or social, Sitecore ensures they receive consistent messaging across all platforms.
• Use Data to Drive Engagement: Sitecore’s native analytics, CDP, and deep integration with marketing tech stacks allow you to connect customer data and gain actionable insights.

To maximize Sitecore invest in a clear personalization strategy that aligns with your business goals. The platform’s flexibility ensures you can execute everything from basic rules-based methods to sophisticated AI-driven approaches.

Personalization Goes Beyond Technology — It’s About Strategy

While AI and Sitecore provide the tools, your efforts must have the right strategy to succeed. Many organizations fall into the trap of focusing solely on technology without a clear execution plan.

Key Elements of a Personalization Strategy

• Define Your Goals: What does success look like? Whether it’s increasing conversions, boosting engagement, or driving loyalty you need a clear objective.
• Know Your Audience: Use customer data to build detailed personas and understand their pain points, preferences, and behaviors.
• Test and Optimize: Personalization isn't a “set it and forget it” tactic. Use A/B and multivariate testing to refine your approach.
• Start Small: It’s tempting to aim for full-scale personalization from the start. However, beginning with a few high-impact areas allows you to test, learn, and scale efficiently.

By pairing cutting-edge technology with a well-defined strategy, you can ensure your personalization efforts meet customer preferences and drive meaningful results.

Focus on Strategy, Data, and Constant Improvement

AI, Sitecore, and personalization form a powerful trio that can transform how businesses engage with their customers. When used together, they empower your brand to deliver timely, relevant, and memorable experiences. However, technology alone isn’t enough. Success lies in combining the tools with a strong strategy, a focus on data, and a commitment to continuous improvement.

Ready to harness the full potential of AI and Sitecore for your personalization efforts? Let’s start the conversation and take your digital experience to the next level.