Velir Launches Reimagined Digital Experience for Henry Schein One with Cutting-Edge Optimizely Implementation

At Velir, we believe digital experiences should do more than engage — they should transform how businesses connect with their audiences. That belief fueled our collaboration with Henry Schein One, a leader in dental software solutions, to launch a cutting-edge website that sets new benchmarks for usability, scalability, and audience engagement. Built on the Optimizely platform — an industry leader in the Gartner Magic Quadrant for Digital Experience Platforms — the new site delivers a seamless, personalized user journey, amplifies search visibility, and drives measurable pipeline growth.

Henry Schein One came to Velir with a dual mission: to revamp their primary business site and create a digital foundation that unifies their diverse brand portfolio. With Optimizely’s powerful DXP capabilities and Velir’s strategic expertise, we reimagined their digital presence as a centralized hub, optimizing every touchpoint of the user journey. The result? A site that reflects Henry Schein One’s revitalized brand while empowering their marketing and IT teams to execute data-driven growth strategies with precision and agility.

“Our collaboration with Henry Schein One showcases the transformative potential of combining thoughtful digital marketing strategies and design with advanced technology,” said Dave Valliere, CEO of Velir. “The new site is more than a redesign — it’s a scalable, data-powered platform that equips Henry Schein One to innovate, engage, and grow with confidence.”

The new henryscheinone.com digital experience elevates the company’s website from a complicated and rigid experience that struggled to meet the needs of its customers and prospects to one that:

• Positions Henry Schein One as a trusted resource with clear pathways to product discovery, thought leadership, and customer support.
• Personalizes content for distinct audiences, eliminating the limitations of a one-size-fits-all model.
• Enhances lead generation by anticipating and addressing unique audience needs through empathetic design.
• Brings the “care catalyst” brand promise to life for dental practices worldwide.

“Velir has been an incredible partner in helping us create a website that embodies our vision of being the ‘care catalyst’ for dental practices,” said Webster Brehm, Executive Director of Marketing at Henry Schein One. “Their expertise in Optimizely’s tools and their strategic collaboration have resulted in a modern, data-driven platform that delivers value to both our teams and our users.”

This milestone project demonstrates Velir’s commitment to designing digital experiences that achieve real business impact. By leveraging the power of Optimizely’s platform, we ensured that Henry Schein One’s site is not only dynamic and agile but also primed for ongoing innovation and growth.

“The work Velir has done with Henry Schein One is a testament to their ability to bring digital strategies to life,” said Patrick West, VP of Strategic Development at Optimizely. “Their expertise as a Gold Partner ensures that businesses like Henry Schein One can harness the full potential of our platform to achieve exceptional outcomes.”

Considering Optimizely for your new digital experience platform? Reach out. Our experts would be happy to discuss why Optimizely could be a good fit.