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We’re excited to announce that Velir has been certified as a Gold Partner of Optimizely, the leading digital experience platform (DXP) provider.

To achieve Gold Partner status, we completed a thorough certification process, which includes participating in Optimizely Education training and having a minimum of seven Optimizely Certified Professionals. Through this accomplishment, Velir joins as a qualified, value-add seller of the Optimizely Digital Experience Platform. As a Gold Partner, we bring proven competency, documented delivery expertise, established product expertise, and certified resources to our mutual customers.


"By leveraging Optimizely's powerful DXP, AI tools, and business intelligence capabilities, we empower our clients to achieve smarter, more efficient marketing strategies. Together with Optimizely, we craft data-driven digital experiences that drive measurable results — boosting engagement, streamlining processes, and accelerating growth. As Gold-level partners, we're excited to help our clients unlock their full potential through agile, impactful solutions with Optimizely."
Corey Caplette Chief Technology Officer, Velir

Optimizely’s Digital Experience Platform, known as Optimizely One, provides a wide range of powerful features for marketers, including industry-leading content management, content marketing, commerce, data and personalization tools, and web and feature experimentation functionality, all in an easy-to-use and fully integrated suite.

A commissioned Total Economic Impact™ study conducted by Forrester Consulting on behalf of Optimizely found that over three years, a composite organization realized a 370% return on investment (ROI), $9.84 million net present value (NPV). Optimizely also generated $1.1 million in savings due to increased developer productivity from deploying the company’s DXP. To help arrive at the ROI and subsequent financial analysis, Forrester Consulting interviewed five decision-makers who are Optimizely One customers and designed a composite organization based on the characteristics of the interviewees’ organizations.

Along with the low total cost of ownership — Optimizely, a leader in eight different analyst reports — gives teams greater agility to respond to trends and market conditions. Optimizely also provides smarter customer intelligence to reach the “right” potential customers and provide more relevant content that engages and converts. With Opal, Optimizely’s smart AI assistant, embedded across the entire marketing lifecycle, teams can work faster, better, and smarter thanks to generative AI, smart insights, and automated recommendations.

"As a Gold Partner, Velir consistently delivers excellence, leveraging our platforms to create dynamic, data-driven experiences that engage audiences and achieve measurable business growth."
Patrick West VP of Strategic Development, Optimizely

With a network of over 700 partner companies in 30 countries, Optimizely seeks to connect with qualified partners whose firms possess a wealth of experience, team members with a creative outlook, global reach, and a collective eye toward future opportunities to ensure mutual customers are successful in the short and long term.

“Optimizely is thrilled to continue/start our relationship with a first-class partner like Velir who has now earned Gold status,” said Jessica Dannemann, Chief Partner Officer at Optimizely. “Velir has proven themselves to be a valued partner and their expertise in leveraging the Optimizely product portfolio to help growing companies deliver the industry’s best end-to-end digital experiences is unmatched. We look forward to seeing what our customers can achieve with Optimizely and Velir at their side.”

About Optimizely

At Optimizely, they’re on a mission to help people unlock their digital potential. They do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, their industry-first operating system for marketers, Optimizely offers teams flexibility and choice to build their stack their way with their fully SaaS, fully decoupled, and highly composable solution. Optimizely helps companies around the world orchestrate their entire content lifecycle, monetize every digital experience, and experiment across all customer touchpoints — all through Optimizely One, the leading digital experience platform that powers every phase of the marketing lifecycle through a single, AI-accelerated workflow.

Optimizely has nearly 1500 employees across their 21 global offices and has 700+ partners. They are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue, and grow their brands. At Optimizely, they live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at optimizely.com.

About Velir

Velir is a data-driven experience agency that helps organizations connect with audiences through innovative, personalized digital strategies. By leading with data and integrating insights into every project, we create engaging user experiences that drive measurable results. Central to this is Brooklyn Data, our dedicated data studio, which transforms complex data into actionable strategies. Together, Velir and Brooklyn Data deliver a unified approach to data and digital excellence, empowering clients to achieve transformative growth.

Contact Velir to discuss how we can help you with your next digital marketing project.



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