Velir Welcomes Heather Polen as Our New Chief Strategy and Insights Officer
We’re excited to announce that Heather Polen has joined Velir as our new Chief Strategy and Insights Officer. We believe that her wealth of experience, unwavering dedication to customers, and bold innovative mindset make her the ideal leader to develop highly-personalized solutions that help our clients turn their complex challenges into crucial wins.
Most recently, Heather served as the Global Vice President of Customer Transformation at Sitecore, where she partnered with clients across industries to reshape their digital marketing strategies, so they could leverage the platform to achieve exceptional results. But her impressive track record extends well-beyond her work for Sitecore.
Heather honed her expertise at General Mills, where she spent over nine years building and leading a global digital agency model that spanned 34 countries. She spearheaded a team of 160 marketing and technology professionals, alongside an extensive network of partners specializing in digital strategy, content production, customer relationship management (CRM), loyalty programs, and data and analytics. Her leadership in developing marketing technology solutions not only drove multi-million-dollar efficiencies but also unlocked significant business growth for General Mills.
Heather’s career has been defined by a singular passion: putting consumers at the center of every initiative to serve them remarkable experiences. She has used that passion to uncover actionable customer insights and blend them with her strategic vision to delight customers.
“At Velir, I see incredible potential to innovate, unlock powerful insights, and create meaningful digital experiences,” said Heather Polen. “Velir’s customer-centric focus and commitment to unlocking the power of data to inform business decisions are its key differentiators in the market. I look forward to leveraging those unique aspects of the agency to craft strategies that elevate our clients’ businesses while delivering them and their customers lasting value.”
“We’re thrilled to have Heather join Velir as our Chief Strategy and Insights Officer,” said Dave Valliere, CEO of Velir. “We believe the modern marketing organization is data-driven, and through Heather's experience, we can work even closer with our clients to provide insights that empower informed decision-making and envision innovative digital strategies that expand their reach."
From driving digital marketing success and designing seamless user experiences to harnessing data-driven insights, leveraging AI, and building scalable platforms, we craft cutting-edge strategies to ensure our clients stay ahead of their competition. As we push the boundaries of what's possible in the digital experience space, Heather's leadership allow us to deliver tailored solutions to help clients achieve their goals and stand out in the digital landscape.
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