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Copywriting & Content Development
Content that moves your audiences drives them to action
Content and copywriting are often the most arduous tasks in web projects of any size because they require heavy lifting from your digital teams. But they’re also critically important since they’re the most tangible ways for your brand to communicate its value. From content strategy and consulting to copywriting and digital asset management, we deliver end-to-end digital content solutions to ensure your content lives up to your brand’s promises.
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Content StrategyWe analyze your business, brand, and audience goals and create a plan to achieve them through content. Then we outline the purpose for key pages on your website by individually summarizing their tone, key messages, supporting content, and hierarchy. The result is a strategy to create content that’s well-organized, on-brand, and enhances your site’s user experience.
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Copywriting & MessagingWhether it’s creating new content, or enhancing existing content to drive engagement and growth, we can support your content needs through copywriting and copyediting. You know your business and industry best, so we interview your subject matter experts to get a feel for the correct terminology and language to use in your content. We also leverage SEO keyword research and topical research to write compelling, on-brand copy for you. Using brand inputs and our storytelling framework, we express your brand’s values through moving articles, social media posts, emails, web pages, audio/video scripts, and more.
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Graphics & Visual AssetsThe unique graphics and illustrations we create enhance your marketing channels by offering a cohesive experience that communicates your organization’s story, products, and/or services. By giving your organization a distinct visual personality, we help you elevate you brand above your competition.
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Photography & Image ResearchConsistent photos are a critical component of a trustworthy brand, so we help you foster that trust by sourcing pleasing, memorable imagery. We offer image-specific advice based on your brand, working with you to define a creative direction, and source appropriate imagery with your budget in mind.
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Videography & AudioLeveraging our storytelling framework, we create stunning multimedia narratives for your brand that are thoughtful and entertaining. You can share these polished audio and video pieces in a variety of channels to drive traffic, reach, and engagement.
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Content Entry & MigrationTo ensure content consistency and quality, we enter copy, images, meta data, and all relevant content into your content management system (CMS). We also help you successfully transition to a new CMS by reviewing design and copy accuracy as we migrate all your content.